Florist Toolbox Tutorials
Step-by-step written guides for every part of the Toolbox, with screenshots and video walkthroughs. Pick a tool below and see exactly how to get your numbers out of it.
Getting Started
Welcome to the Toolbox
Everything you need to know about using the Digital Florists Toolbox to run a more profitable flower shop.
Read the guideQuick Start
Set up your profile, load your flower and sundry prices and price your first arrangement, so the Toolbox runs on your own numbers in minutes.
Read the guideThe Dashboard
Find your way around the Toolbox dashboard. Search tools by name, favourite the ones you use most and open any calculator in a click or two.
Read the guideYour Account
Plans & Billing
See what is included on the free Lite plan and the paid Plus plan, what Plus costs, and how to upgrade, manage your billing or cancel your subscription.
Read the guideBusiness Defaults
Store your VAT rate, markup, labour rate, delivery charge and staff-output preferences once, so your tools open with your own numbers.
Read the guideFlower Price List
Keep your flower price list up to date with cost prices, markups and pricing history, so every arrangement you price runs on real wholesale numbers.
Read the guideSundry Price List
Track ribbon, cellophane, boxes and every other sundry with costs, markups and pricing history, so your arrangements are priced on the full cost.
Read the guidePricing Tools
Arrangement Calculator
Price your floral arrangements with flowers, sundries, markups, labour, and VAT.
Read the guideDozen Red Rose Price Calculator
Calculate the retail price of a dozen red roses including all costs, markups, and VAT.
Read the guideDelivery Profitability Calculator
Calculate the true cost of each delivery including wages, fuel, depreciation, and more.
Read the guideBusiness Markup Calculator
Calculate the markup you need to apply to your products to reach your target profit goals.
Read the guideTribute Calculator
Estimate stems and costs for letter and shaped tributes with pricing and VAT options.
Read the guidePricing Guide Generator
Create printable pricing guides for your team so everyone charges the right price, every time.
Read the guideBusiness Tools
Bouquet Sales Calculator
Calculate how many bouquets you need to sell to cover your costs and break even.
Read the guideCost Evaluation Calculator
Work out how many extra bouquets you need to sell to cover a new cost, from a wage to a van or a rent rise, using your own per-bouquet figures.
Read the guideOperating Cost Calculator
Add up every fixed overhead of running your flower shop, see your annual, monthly, weekly and daily costs, and the sales you need to cover them.
Read the guideTax Reserve Calculator
Calculate how much to set aside each month for VAT, income tax, and National Insurance.
Read the guideTrue Cost of Employment Calculator
Know the real cost of employing staff, including pension, holiday pay, taxes, and overheads.
Read the guideWire Service Profitability Analyzer
Model the profitability of wire service orders after editable membership, location investment, contribution and fee assumptions.
Read the guideDozen Red Rose Profit Analyzer
Test a range of dozen red rose selling prices against your real costs, see the profit after VAT and relay fees, and compare promotions before you run them.
Read the guideSickness Cost Calculator
Work out what a staff absence really costs, including sick pay, employer on-costs, cover and lost productivity, for the UK and Ireland.
Read the guideMarketing & Content
Bouquet Name Generator
Describe a bouquet and get name ideas, product copy and an SEO meta description, ready to paste onto your website, product pages and social posts.
Read the guideBouquet Inspiration Generator
Visualise bouquet designs with AI-generated mock-ups for social media and consultations.
Read the guideCard Message Generator
Get personalised card message suggestions for any occasion in seconds, so you have the words ready when a customer asks you to write something nice.
Read the guideFlorist Shop Name Generator
Describe your flower shop, pick a niche and a name style, and get eight brandable business name ideas with taglines in seconds. Free, no sign-up needed.
Read the guideHashtag Generator
Generate relevant hashtags for your social media posts to boost reach and engagement.
Read the guideReview Response Generator
Paste a customer review, pick the platform and star rating, and get a warm, professional reply drafted in seconds, ready to tweak and post yourself.
Read the guideAI Prompt Library
Ready-made AI prompts built for florists to get better results from ChatGPT and other AI tools.
Read the guideReady To Try The Tools?
Create a free Florist Toolbox account and follow these guides with your own numbers. The free tools need no card; guides marked Plus cover tools on the Plus plan.