Privacy Policy

1. Introduction

Florist Toolbox by Digital Florists ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information in accordance with UK GDPR and applicable data protection laws.

2. Information We Collect

We may collect and process the following types of personal information:

• Identity and contact details (e.g. name, email address)
• Account credentials and profile data
• Billing and payment information
• Business or professional information (if applicable)
• Technical data such as IP address, browser type, and usage activity
• Referral and affiliate tracking data including referral codes and conversion information

3. How We Use Your Information

We use your personal information for the following purposes:

• To operate and maintain the Service
• To process transactions and manage your account
• To communicate with you, including service updates and marketing
• To improve and optimise our Service
• To operate our affiliate and referral programs
• To track referrals and calculate commissions for our partner program
• To comply with legal obligations

4. Third-Party Services and Data Sharing

We may share your personal data with carefully selected third-party processors for the purposes described above, including:

• Refgrow (refgrow.com) - We use Refgrow's affiliate tracking platform to manage our partner program. This includes sharing your email address and user ID for referral tracking, conversion attribution, and commission calculations.
• Other service providers - Including hosting providers, payment processors, and communication services

Where such processors are located outside the UK, we ensure that appropriate safeguards are in place, including standard contractual clauses or equivalent measures as required by UK law.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to analyse traffic and enhance your experience. This includes:

• Essential cookies - Required for website functionality and security
• Analytics cookies - To understand how visitors use our site
• Referral tracking cookies - To track affiliate referrals and attribute conversions correctly (including cookies set by Refgrow)

For detailed information about the cookies we use, please refer to our Cookie Policy.

6. Affiliate and Referral Program

If you participate in or are referred through our affiliate program:

• We store referral codes in cookies and your browser's local storage
• Your email address and user ID may be shared with Refgrow for tracking purposes
• We track your referral activity and conversion events
• This data is used to calculate and distribute commissions to referring partners

7. Data Security

We use technical and organisational measures to protect your personal data. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Referral tracking data may be retained for up to 3 months after account creation to ensure proper attribution.

9. Your Rights

Under data protection laws, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict certain processing
• Withdraw consent (where applicable)
• Lodge a complaint with the UK Information Commissioner's Office (ICO)

10. Updates to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date and, where appropriate, notify you of any significant changes.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please contact us at:

Email: [email protected]