Brand Guidelines
Everything you need to properly represent the Florist Toolbox by Digital Florists brand, including logos, colors, and usage guidelines.
Logo
Our Brand Mark
Our logo is the cornerstone of our brand identity. Use these files for different applications and backgrounds.
Light Version
Use on dark backgrounds or when you need the light version of our logo.
Download Light Logo
Dark Version
Use on light backgrounds or when you need the dark version of our logo.
Download Dark Logo
Colors
Brand Color Palette
Our primary colors create a professional, trustworthy, and modern feel that reflects our commitment to helping florists succeed.
Primary Teal
HEX: #0D9488
RGB: 13, 148, 136
Tailwind: teal-600
Dark Teal
HEX: #134E4A
RGB: 19, 78, 74
Tailwind: teal-900
Light Teal
HEX: #CCFBF1
RGB: 204, 251, 241
Tailwind: teal-100
White
HEX: #FFFFFF
RGB: 255, 255, 255
Tailwind: white
Guidelines
Usage Guidelines
Follow these guidelines to ensure consistent and proper use of our brand assets.
Do's
Use the appropriate logo version for your background (light on dark, dark on light)
Maintain adequate clear space around the logo
Use SVG format for web applications when possible
Ensure logo is legible at all sizes
Use the official brand colors
Don'ts
Don't stretch, distort, or modify the logo proportions
Don't change the logo colors
Don't add effects, shadows, or outlines to the logo
Don't use the logo on busy or conflicting backgrounds
Don't recreate or redraw the logo
Need Additional Brand Assets?
If you need additional brand assets or have questions about brand usage, please contact us.
Important: These brand guidelines are specifically for Florist Toolbox. Please do not use the Florist Toolbox brand to reference the main Digital Florists platform. They are separate products with distinct branding.