Florist Essentials
Whether a customer can see what you sell, where you deliver, by when, and how to reach you.
Until 30 November 2026, free accounts get a full check of their own website each week.
Built For Flower Shops
Florist Website Checker
Find the delivery details customers cannot see, the buttons they struggle to tap and the steps that make ordering harder.
Florist Toolbox checks your website and explains what it finds. Start with your homepage, then confirm the site is yours for the full visual report.
Rose & Thorn Florist
Example
68
out of 100
Needs work
-
Florist Essentials 58/100
-
Ordering & Checkout Full check
-
Speed & Mobile 61/100
-
Search & Local 74/100
-
Trust & Security 88/100
-
Design & Content 69/100
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Accessibility 64/100
Measured First, AI Labelled
We test your pages in a real browser on a computer and a phone, and run Google’s speed test.
A full check also follows a customer through your ordering steps and adds an AI second opinion.
Know what each finding rests on
Every finding says how we know it. AI findings carry an “AI opinion” label. The quick check does not use AI.
Read how we measure and scoreSeven Areas, With Florists In Mind
Ordering & Checkout
How many steps, pages and boxes stand between a customer and a paid order.
Speed & Mobile
How quickly your pages load and how well they work on a phone.
Search & Local
Whether Google, link previews and local searches can read and understand your site.
Trust & Security
Security certificates, secure connections, policies and the details that make a customer comfortable paying.
Design & Content
Your photos, words and layout, and whether the site looks cared for.
Accessibility
Common problems on your homepage that stop customers using a screen reader, a keyboard or a zoomed-in screen.
From A Quick Check To A Useful Fix
1. Check your homepage
Enter your shop’s address. See the areas we could score, issue counts and your homepage on a computer and phone.
2. Confirm it is your site
Sign in and confirm ownership, for example using your verified shop-domain email. The full report includes findings and suggested fixes.
3. Work through the findings
Check the evidence, fix what you can and share the report with your website provider. Run another check after changes.
What The Full Report Looks Like
An example report for Rose & Thorn Florist. Yours uses screenshots of your own site and the problems we found on it.
roseandthorn.example
Example
1
Florist Essentials · High
We didn’t see your same-day order-by time
Your site mentions same-day delivery twice, but we didn’t see the time customers need to order by on your homepage or delivery page.
How to fix it: Show it near the order button, for example “Order by 1pm for same-day delivery”.
2
Florist Essentials · Medium
We didn’t see a tap-to-call link on your phone homepage
Customers on a phone may have to copy your number by hand before they can call you.
How to fix it: You or your website provider can make the number in your header a tap-to-call link.
3
Design & Content · Medium
Your logo looks blurry
The file is 120 pixels wide and shown at 240 pixels. Enlarging it can blur the lettering.
How to fix it: You or your website provider can upload a larger original or a vector logo. Check the lettering at header size.
The full report also lists what is working well. Run the check again after a fix to see your score change, or send the report to your web designer.
What This Is Not
A score describes the problems this check found. It does not measure your sales, predict lost orders or judge the quality of your flowers.
This is not a complete accessibility audit, a security penetration test or a guarantee of Google rankings. Automated checks miss things. Some results need you or your website provider to look again.
A well-known website can have technical problems and still sell successfully. Its reputation, customers and advertising are outside this test.
Read the answers on scores, safety and privacyStart With Your Homepage
The quick check is free. Until 30 November 2026, free accounts get one full check per website each week (it resets on Monday). From 1 December 2026, full checks are part of Plus. Sign in and confirm the website is yours to open the full report.
Related Tools
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Work out delivery profitability per drop. Add driver time, fuel and vehicle wear, then see the fee that breaks even and the fee that hits your margin.
Open the toolReview Response Generator
Draft a reply from the customer review, platform and star rating. Check the wording, then copy it to your review platform.
Open the toolSocial Hashtag Generator
Paste your florist post and generate ten relevant hashtags to review, copy one by one or copy as a set, with saved results ready for your next caption.
Open the toolGuides that go with this tool
Guides to help you act on your report.