The Florist Toolbox Blog

Tips

Florist Website Checklist: A 30-Minute Check Before Peak

A 30-minute check of your flower shop website on your own phone before Valentine's Day, Mother's Day or Christmas, with the fixes to send your website provider first.

By Florist Toolbox • 11 min read

31 October 2026

Tips

What Is a Good Website Score for a Florist?

What a website score measures, what it misses, and how a flower shop should read one, including why big-name sites can score badly and still sell.

By Florist Toolbox • 12 min read

31 October 2026

Tips

Website Speed Scores Explained for Florists

Why your flower shop website scores 42 in a speed test one day and 57 the next, what Google's real-visitor data shows, and which speed numbers matter when a customer is ordering on a phone.

By Florist Toolbox • 11 min read

31 October 2026

Tips

What a Good Florist Website Checkout Looks Like on a Phone

Flower orders are usually gifts, and many are placed on a phone by someone in a hurry. Here is what a florist checkout needs: a delivery date, a card message, the delivery cost up front, guest checkout and as few pages as possible.

By Florist Toolbox • 11 min read

31 October 2026

Tips

Florist Website Fixes You Can Make Yourself

Many small website problems sit in your own editor. How to fix photo descriptions, pop-ups, opening hours, delivery details and contact details, then brief your web designer.

By Florist Toolbox • 11 min read

31 October 2026

Tips

Florist Delivery Page Or Town Pages? What To Put On Each

A page for every village with the town name swapped tells customers nothing your delivery page can't. Here is what to put on your delivery page instead, and when a town page is worth writing.

By Florist Toolbox • 11 min read

31 October 2026

Tips

Cookie Banners for Florist Websites: UK and Ireland Guide

What it means when Google Analytics, an ads tag or a Meta pixel starts before a visitor answers your cookie banner, what to ask your website provider to change, and where UK and Irish florists can get proper advice.

By Florist Toolbox • 12 min read

31 October 2026

Guides

Florist Insurance UK: What You Need, What It Costs, and Where to Get It

Florist insurance in the UK, explained by cover and by cost. Cover to discuss with an insurer, illustrative budgets and questions to ask about shop, event, workshop and delivery work.

By Florist Toolbox • 10 min read

15 February 2026

Starting Out

How to Become a Florist in the UK: Qualifications, Pay, and What the Job Is Really Like

How to become a florist in the UK, covering qualifications, apprenticeships, courses, realistic pay, daily routines, and honest advice on what the job involves.

By Florist Toolbox • 12 min read

13 February 2026

Tips

Florist Markup: Start With Overheads, Then Let the Multiplier Fall Out

If you've ever asked whether to charge 2.5x, 3x, or 4x, you're starting from the wrong end. The right multiplier is the result of your shop's overheads, cost of goods, and profit goal, not a guess.

By Florist Toolbox • 6 min read

13 February 2026

General

Welcome to the Florist Toolbox Blog: Tools and Business Advice for Working Florists

Welcome to the Florist Toolbox blog. Your space for practical pricing guides, free calculators, creative ideas, and tool how-tos written for working florists.

By Florist Toolbox • 4 min read

11 February 2026

Guides

Funeral Flower Etiquette: A Guide for Florists and Customers

Sympathy and funeral flowers are hard to get right under pressure. This guide covers arrangement types, UK pricing, flower meanings, cultural differences, and the etiquette that matters most.

By Florist Toolbox • 10 min read

9 February 2026