Early access

Delivery Profitability

Price delivery properly by understanding the true cost per drop — fuel, labour, vehicle and overheads.

Zones & cost per drop

See where you make and lose money

Zone Fee Cost/drop Margin
Local (2 mi) £4.95 £3.10 £1.85
Standard (5 mi) £6.95 £6.40 £0.55
Extended (8 mi) £8.95 £9.80 ‑£0.85
Raise extended zone or adjust time windows to protect margin.

Rule of thumb

When free delivery makes sense (and when it doesn’t)

Offer free delivery only when average order value covers cost per drop × 3 (to protect margin after labour and fuel). Use it for local zones during off‑peak weeks or on high‑margin bundles. Otherwise, set tiered fees.

Key controls

Dial these to match your area and team

Zones & windows

Radius‑based or postcode zones with optional time windows for peaks and school‑run traffic.

Driver cost

Hourly rate + NI/pension + admin time. Set realistic drops/hour per zone.

Fuel & vehicle

Fuel price, MPG and wear. Add insurance slice to reflect the real cost per drop.

Retry rate

Bake in redeliveries (e.g. 5–10%) so fees cover occasional second attempts.

Click & collect share

If C&C is high, routes lighten — your cost per drop may fall for local zones.

VAT & region

VAT on fees and regional costs vary — the calculator handles VAT on/off correctly.

Outputs

Fees that protect margin across zones

  • Cost per drop and contribution per zone.
  • Suggested fee ladder with warnings when a zone loses money.
  • Simple summary to share with staff so fees stay consistent.

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