Delivery Profitability Calculator
Work out what each flower delivery costs you in driver time, fuel and van costs, then see the delivery fee that breaks even and the fee that hits your margin.
- On the Plus plan, or included with BFA, IoF and GFG membership. 7-day free trial, cancel anytime.
- Break down driver wages, fuel, depreciation, and failed-delivery costs per drop.
- Compare delivery fees, distances and driver time by changing the figures for each run.
Watch The Delivery Profitability Calculator In Action
See how to check whether your delivery fees and routes are profitable.
Compare Delivery Fees And Costs
Enter each delivery area's figures separately and note the profit per drop
| Example delivery area | Fee | Cost/drop | Profit/drop |
|---|---|---|---|
| Local (2 mi) | £4.95 | £3.10 | £1.85 |
| Standard (5 mi) | £6.95 | £6.40 | £0.55 |
| Extended (8 mi) | £8.95 | £9.80 | ‑£0.85 |
Want to see the sums first? Our guide to whether flower delivery is profitable works through a six-mile drop that costs £21.75 once driver time, fuel and the van are counted.
Are Your Deliveries Making Money?
A fee that works for another shop may not cover your driver hours and vehicle costs. Work out your own cost per drop before setting delivery charges.
Hidden Costs Add Up
Fuel is only part of the cost. Include driver time, vehicle depreciation, insurance per run, failed deliveries and loading time in your figures.
Free Delivery Gamble
Offering free delivery above a set order value? Without knowing your cost per drop, you might be giving away more than you think, especially on longer routes.
Peak Week Surprises
Valentine's and Mother's Day bring more deliveries, but also more driver hours, fuel and wear. If your cost per drop rises during peak weeks, your usual fee may no longer cover it.
Two Modes: Quick And Detailed
Quick mode gives you a ballpark. Detailed mode lets you add every cost of the run, from loading time to failed drops.
Step 1
Quick Mode: A Ballpark Figure
Good for sanity-checking your current fees or setting a baseline. Enter your delivery fee, driver wage and deliveries per hour. Quick mode adds a set vehicle allowance per drop.
- A ballpark in a minute or two
- Location presets: city, suburban or rural
- Starting figures for the UK, Ireland and the US
- Profit per hour and break-even fee
Quick Mode Example
UK example: the fee includes 20% VAT, which is removed from revenue. Quick mode allows £1 per drop for vehicle costs.
Step 2
Detailed Mode: Every Cost Of The Run
Add each cost of the run: an owned or leased vehicle, petrol or electric, insurance, parking, failed delivery rates and an optional carbon offset. Results show per run and per delivery.
- Costs worked out per run, then per delivery
- Owned or leased vehicle cost structures
- ICE or electric vehicle calculations
- Failed delivery rate and retry costs
- Insurance, parking, and toll allocation
Detailed Cost Example
A separate UK example: 5 drops per run, 10 minutes per drop and 10 minutes loading at £13/hour. The 15-mile run uses petrol at 30 mpg and £6 per UK gallon.
1,200 runs/year. No additional charges, parking, other overheads or carbon offset costs. Replace these example inputs with your own figures.
Step 3
Break-Even Fee And Target Margin
See what you need to charge to cover costs and hit your target margin. Compare your current fee with the break-even fee and the target-margin fee.
- Break-even fee calculated automatically
- Target profit margin slider (5–50%)
- Annual profit projections
- Clear warnings when fees are too low
Fee Comparison
Using the Detailed mode example above: £4 cost per drop, 20% VAT and 6,000 deliveries/year. Fees below include VAT.
Break-even
£4.80
0% margin
Target (20%)
£6.00
£6,000/yr
Your fee
£5.50
12.7% margin
At £5.50 per drop, the fee covers costs but falls below the 20% target margin. Projected annual profit: £3,500
Everything You Need To Price Delivery
Covers the costs of a delivery run in the UK, Ireland and the US, whether you own or lease the van.
Regional Support
UK, Ireland and US defaults with automatic unit conversion. Miles or kilometres, litres or gallons, pounds or euros, all handled for you.
Electric Vehicle Support
Running an EV delivery van? Switch to electric mode and enter kWh efficiency and charging costs for accurate calculations.
VAT Handling
VAT-registered? The calculator strips VAT from your delivery fee to show true net revenue. Override rates for different VAT scenarios.
Loading Time Included
Don't forget the time spent loading the van. Include loading minutes per run to capture the true driver cost before wheels turn.
Failed Delivery Buffer
Factor in redelivery attempts. Enter the failed delivery rate from your own records to include an allowance for second trips and lost revenue.
Carbon Offsetting
Pay to offset your delivery emissions? In Detailed mode, add the rate per tonne your offset provider quotes and the cost is included in your profit and fee figures.
Built-In Sanity Checks
The calculator flags figures that look unlikely, such as a very high average speed or too many drops per run.
Average speed too high
Average speed ~45 mph seems fast for deliveries.
High deliveries per run
25 deliveries/run is very high. Is this accurate?
Rural delivery rate
4 deliveries/hr is high for rural areas.
Warnings appear when a figure looks unlikely, so you can check it before you trust the result.
When To Use The Delivery Profitability Calculator
Four times it pays to check your delivery numbers before you change a fee.
Setting New Delivery Fees
Opening a new shop? Expanding your delivery radius? Use the calculator to set fees that cover costs from day one instead of guessing and adjusting later. Once your fees are set, Digital Florists plans your delivery runs and tracks every drop.
Reviewing Free Delivery Thresholds
Thinking of a free delivery threshold? Work out your cost per drop here first. Then check that the product margin on an order at that threshold covers it. The Operating Cost Calculator keeps the threshold tied to your full overheads, not only the run.
Peak Week Planning
Valentine's and Mother's Day bring more deliveries but also more costs. Model more runs per week to see if your fees hold up on peak days, and use the Bouquet Sales Break-Even Calculator to check the bouquet side.
Vehicle Change Decisions
Thinking about switching to an EV or upgrading your van? Compare owned or leased, petrol or electric, to see the change in cost per delivery. Then weigh the van against the extra orders with the Cost Evaluation Calculator.
Frequently Asked Questions
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Ready To Price Delivery Profitably?
Use it to check whether your delivery fees and routes are profitable before you launch them.