The Florist Toolbox Blog

What to Write on Flower Cards: 50+ Messages for Every Occasion

Stuck on what to write on flower cards? Here are 50+ genuine messages for birthdays, sympathy, thank you, romance and more, plus tips for florists helping customers find the words.

21 January 2026

Valentine's Day Rose Pricing UK: A Florist's Profit Plan

Plan your Valentine's rose prices from supplier quotes, make-up time and delivery costs. Use a worked dozen-rose example to check your own figures.

19 January 2026

Is Flower Delivery Profitable? Work Out Your True Costs

A six-mile delivery costs £21.75 in this worked example once driver time, fuel, the van and packaging are included. Work out the cost for your own shop.

17 January 2026

How to Get More Google Reviews for Your Flower Shop

Most flower shops do great work and ask for reviews too late, or not at all. Here is how to get more Google reviews, when to ask, and how to reply to every one.

15 January 2026

How To Name Your Bouquets: A Florist's Guide

A good bouquet name does more than label an arrangement. It tells a story, builds your brand, and helps customers find you online.

13 January 2026

How to Use AI to Save Time in Your Flower Shop

AI can draft captions, replies and product descriptions from your brief. Here is how to check those drafts and decide whether they save your shop time.

11 January 2026

Managing Staff Holidays in a Small Florist Business

Managing staff holidays in a small florist team is a real balancing act. A working guide to UK entitlement, fair request systems, peak-period planning, and keeping the shop running.

9 January 2026

Seasonal Pricing Strategies for UK Florists

Wholesale flower costs swing wildly through the year, yet plenty of florists keep the same price list from January to December. Here is how to set seasonal prices that protect your margin.

7 January 2026

What to Write on Funeral Flower Cards: Sympathy Messages

What to write on funeral flower cards when the words will not come. Sympathy messages by relationship, plus how florists can help a customer who is struggling.

5 January 2026

How to Create Printable Price Lists for Your Flower Shop

A clear price list saves you time at the counter, builds customer confidence, and keeps your team quoting the same numbers. Here is how to build one that works.

3 January 2026

Guides

Social Media Marketing for Florists: A Practical Guide

How to market your floristry business on social media without it eating your week. Platform choice, content ideas, hashtags, posting times and avoiding burnout.

1 January 2026

Guides

How to Evaluate New Costs in Your Florist Business

Before you commit to a van, a bigger cold room or another POS subscription, run the cost through five quick checks. Here is the framework, with worked examples in real money.