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The Florist Toolbox Blog

Your trusted resource for product updates, florist business tips, marketing strategies, design tutorials, and industry insights.

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Featured Posts

Guides Featured

Florist Pricing Guide (UK): Markups, Labour and VAT Explained

Pricing flowers shouldn't feel like guesswork. This UK florist pricing guide gives you repeatable methods for setting profitable prices, covering markups, labour %, overheads and exactly how VAT fits in.

By Florist Toolbox • 7 min read

15 February 2026

Tips Featured

Flower Photography Tips for Florists: Better Phone Photos

You do not need an expensive camera to photograph your flowers well. This guide covers lighting, backgrounds, composition, editing apps and Instagram, all shot on a phone.

By Florist Toolbox • 11 min read

11 February 2026

Starting Out Featured

Flower Shop Name Ideas: 138 Names by Style for Every Florist

Stuck on a name for your flower shop? Here are 138 florist business name ideas grouped by style, niche and personality, plus how to check a name is free before you commit.

By Florist Toolbox • 9 min read

14 January 2026

All Posts 43 General 2 Guides 17 Starting Out 4 Tips 20

Latest Posts

Guides

How to Price Flower Arrangements in Ireland: A Florist's Guide

How to price flower arrangements in Ireland so they pay you a wage. Markup multipliers, labour rates, PRSI, commercial rates and waste, with worked euro examples.

By Florist Toolbox • 5 min read

28 December 2025

Guides

VAT for Florists in Ireland: Rates, Thresholds and Returns

Irish VAT has its own rules, including a reduced rate for fresh flowers. Here's what to register for, what to charge, and how to file.

By Florist Toolbox • 6 min read

26 December 2025

Guides

The True Cost of Employing a Florist in Ireland

Irish employment costs go well beyond the hourly wage. Employer PRSI, annual leave, public holidays, pension and more, with a worked example for a florist on €14.15 per hour.

By Florist Toolbox • 7 min read

24 December 2025

Guides

How Much Does It Cost to Run a Flower Shop in Ireland?

A real breakdown of flower shop running costs in Ireland: rent, commercial rates, insurance, wholesale stock, staff with PRSI, and a realistic monthly total in euros.

By Florist Toolbox • 7 min read

22 December 2025

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