How to Create Printable Price Lists for Your Flower Shop

Why Every Flower Shop Needs a Price List

Most customers want to see prices before they commit, and plenty of them won't ask out loud. A clear price list takes that awkwardness away. It gives a walk-in the confidence to browse without feeling pressured, it keeps your team quoting the same numbers, and it makes the shop look like it knows what it's doing.

It saves you a lot of repeating yourself too. Instead of answering the same question twenty times a day, you hand over a sheet and let people read at their own pace.

If you want a printable sheet without opening a design tool, our free Pricing Guide Generator builds the price tables for you. Set your markups, labour and sundries, and it downloads a manager and a staff version as PDFs, with the same numbers behind every price point. The Pricing Guide Generator tutorial shows the whole process, from setting your markups to downloading the finished sheet.

What to Include

Bouquet Sizes and Prices

Set your core range out as named size tiers. People find it far easier to pick from a few defined options than to answer "how much do you want to spend?" cold.

Add a short line under each tier describing what it looks like, so a customer can picture the bouquet without you needing a photo for every single option.

Add-Ons and Extras

List vases, chocolates, balloons, hatbox presentation, gift bags, delivery charges, and card messages clearly, each with a price. These are high-margin items, and customers happily add them once they can see the options in front of them. A £6 box of chocolates or a £12 ceramic vase can add 15% to 25% to an average order.

Tribute and Funeral Pricing

Funeral work deserves its own section, or a separate sheet altogether. Include per-letter pricing for word tributes, named shapes (hearts, crosses, cushions) with sizes and prices, sprays and sheaves, and casket arrangements. Funeral directors like a clean printed sheet they can pass straight to a bereaved family. Build a standard recipe behind each price point with the Arrangement Calculator so every sheaf at a given price holds the same stem count. If you want those recipes saved against each product rather than worked out fresh every time, Digital Florists stores your product database with the ingredient and recipe lists alongside it.

Seasonal Collections

If you run Valentine's, Mother's Day, or Christmas ranges, put these on separate inserts rather than crowding the core list. That way you can change the seasonal pricing without reprinting the whole thing.

Design Tips

Your price list is marketing material. It speaks for your shop every time someone picks it up, so it's worth getting the look right.

• Clean layout with clear headings, consistent spacing, and room to breathe
• Brand colours and logo placed where the eye lands first
• Good photos that honestly match each tier
• Readable fonts at a minimum of 11 to 12 point body text
• Laminate the counter copies so they last, and swap them out when they start to look tatty
• Contact details on every sheet: phone, website, social, and address

Digital Versus Printed

You want both. Printed copies earn their place on the shop counter, with funeral directors, and in front of walk-ins. A PDF matters every bit as much for email enquiries, your website, event proposals, and Facebook messages.

Keep your master in something you can edit later so you can change prices without rebuilding the whole sheet each time. The free Pricing Guide Generator regenerates the PDF the moment your costs change, so your printed sheet always matches your real markups. If you want full control over the look, a design tool like Canva works well for laying out a branded master.

Adding QR Codes

A small QR code on the printed sheet can point straight to your online ordering page, or to a tool like the Arrangement Calculator, so a customer can play with custom pricing on their phone while they're stood in your shop. QR codes are free to generate and most customers, whatever their age, know what to do with one now.

How Often to Update

Review your prices at least quarterly with the Business Markup Calculator to check your markups still cover today's wholesale costs and overheads. Wholesale prices move with the seasons, energy costs change, and wage costs tend to creep up year on year.

Always put a date or version number in the footer, for example, "Prices valid from January 2026". That stops the confusion when an old copy turns up, and it means a funeral director is always quoting from your current sheet.

Common Questions

What should a florist price list include?

Your core bouquet tiers with stem counts and prices, add-ons (vases, chocolates, balloons, delivery, card messages), a funeral and tribute section, and any seasonal ranges on separate inserts. Finish with your contact details and a date or version number in the footer.

How do I work out the prices to put on the list?

Start from your real costs, not a guess. Price each bouquet tier from its wholesale stem cost plus your markup for labour and overheads. The Business Markup Calculator gives you the markup, and the Arrangement Calculator builds a repeatable recipe behind each price so the numbers hold up.

Do I need a printed price list or is digital enough?

Both. A printed copy works on the counter and with funeral directors, while a PDF covers email enquiries, your website, and social messages. Keep one editable master design so both stay in step when prices change.

How often should I update my price list?

Review at least quarterly, and sooner if wholesale costs jump around a peak. Reprint when the numbers no longer cover your costs, and always change the footer date so old sheets are easy to spot.

Can I make a printable price list for free?

Yes. Our free Pricing Guide Generator builds a printable PDF for you, and you can generate a QR code for it at no cost. If you want to design your own branded layout instead, a free tool like Canva covers that. Either way, work the prices out first with the Arrangement Calculator so the sheet stays profitable.

Getting Started

The Arrangement Calculator helps you build accurate, repeatable prices for every sheet you publish, so your printed list keeps making money as wholesale costs shift.