Why Bouquet Names Matter
Named bouquets signal a curated collection rather than a random assortment. "The Cotswold," "Midnight Garden," and "Sunday Morning" feel intentional — they tell a story before the customer has seen the flowers. Names give customers confidence, make your shop memorable, and create SEO opportunities on your website.
A florist selling "Mixed Hand-Tied — Medium" competes purely on price. A florist selling "The Cotswold" is selling an experience. That distinction is worth real money.
Naming Conventions That Work
Choose a format and stick with it. Some florists use "The" before every name ("The Darcy," "The Meadow"). Others use single evocative words ("Blush," "Claret," "Ember"). Either works, but mixing them randomly looks inconsistent.
Keep names short — one or two words is ideal. They need to be easy to say over the phone, remember, and type into a search bar.
Naming Strategies
Seasonal Names
Seasonal names communicate what the customer can expect and give you a natural reason to refresh your range four times a year:
| Name | Season | Style |
|---|---|---|
| First Frost | Winter | Cool whites, silver foliage |
| Midsummer | Summer | Garden roses, sweet peas |
| Harvest Gold | Autumn | Warm ambers, dahlias |
| Spring Meadow | Spring | Narcissi, tulips, ranunculus |
Announce new seasonal collections as an event — "Our Spring Collection launches next Monday" — and you create anticipation that keeps your social media feeling current.
Colour-Based Names
| Name | Palette |
|---|---|
| Blush | Soft pinks and creams |
| Claret | Deep reds and burgundies |
| Ivory | All-white with green foliage |
| Copper | Burnt orange, terracotta |
Colour names help customers visualise the arrangement without seeing it. They also translate across seasons — you can update the flowers in "Blush" throughout the year while keeping the colour story consistent.
Mood and Feeling Names
| Name | Feeling |
|---|---|
| Sunday Morning | Relaxed, unhurried |
| Celebration | Joyful, vibrant |
| Golden Hour | Warm, romantic |
Location-Inspired Names
"The Cotswold" for country style, "Kew" for botanical, "Brighton" for cheerful eclectic. Local references work particularly well if they connect to your area — a florist in Bath might use "The Crescent" or "Pulteney" to reinforce their local identity.
Botanical Names
Use the hero flower: "Helleborus," "Ranunculus," "Dahlia," "Protea." This approach appeals to customers who know their flowers and want to feel they are buying something specific rather than generic.
Naming for Different Occasions
Wedding: Romantic, timeless — "Heirloom," "Chapel," "First Dance." Sympathy: Dignified — "Serenity," "Grace," "Remembrance." Everyday: Show personality — "The Wednesday Pick-Me-Up," "Kitchen Table."
Using Names for SEO
Every named bouquet on your website is a potential search result. "The Cotswold — Country Garden Hand-Tied Bouquet" is far more likely to rank than "Medium Mixed Bouquet." Write a unique description for each arrangement including flower types, colour palette, occasion, and your location.
A range of 15-20 named bouquets creates 15-20 indexable pages. Each one is an opportunity for customers to find you through searches like "pink peony bouquet delivery Bristol."
Consistency Across Platforms
Your bouquet names must be identical on your website, Instagram, Facebook, in-store signage, and printed materials. If a customer sees "Golden Hour" on Instagram and cannot find it on your website, you have lost a sale. Keep a spreadsheet listing every current name, its description, typical flowers, and price point. Share it with your team so everyone uses the same names.
Longevity
Pick one or two strategies and stick with them. Avoid pop culture references that will date. "Twilight" will always work. "TikTok Trending" will not. Names that evoke a feeling, a place, or a colour will still make sense in five or ten years.
When You Need a Spark
The Bouquet Name Generator creates names based on your bouquet's style and colour palette. The Bouquet Name Ideas page offers curated lists by theme and mood.
