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Flower Photography Tips for Florists: Better Phone Photos

You do not need an expensive camera to photograph your flowers well. This guide covers lighting, backgrounds, composition, editing apps and Instagram, all shot on a phone.

By Florist Toolbox • 11 min read

11 February 2026

Florist Website Checklist: A 30-Minute Check Before Peak

A 30-minute check of your flower shop website on your own phone before Valentine's Day, Mother's Day or Christmas, with the fixes to send your website provider first.

By Florist Toolbox • 11 min read

31 October 2026

What Is a Good Website Score for a Florist?

What a website score measures, what it misses, and how a flower shop should read one, including why big-name sites can score badly and still sell.

By Florist Toolbox • 12 min read

31 October 2026

Website Speed Scores Explained for Florists

Why your flower shop website scores 42 in a speed test one day and 57 the next, what Google's real-visitor data shows, and which speed numbers matter when a customer is ordering on a phone.

By Florist Toolbox • 11 min read

31 October 2026

What a Good Florist Website Checkout Looks Like on a Phone

Flower orders are usually gifts, and many are placed on a phone by someone in a hurry. Here is what a florist checkout needs: a delivery date, a card message, the delivery cost up front, guest checkout and as few pages as possible.

By Florist Toolbox • 11 min read

31 October 2026

Florist Website Fixes You Can Make Yourself

Many small website problems sit in your own editor. How to fix photo descriptions, pop-ups, opening hours, delivery details and contact details, then brief your web designer.

By Florist Toolbox • 11 min read

31 October 2026

Florist Delivery Page Or Town Pages? What To Put On Each

A page for every village with the town name swapped tells customers nothing your delivery page can't. Here is what to put on your delivery page instead, and when a town page is worth writing.

By Florist Toolbox • 11 min read

31 October 2026

Cookie Banners for Florist Websites: UK and Ireland Guide

What it means when Google Analytics, an ads tag or a Meta pixel starts before a visitor answers your cookie banner, what to ask your website provider to change, and where UK and Irish florists can get proper advice.

By Florist Toolbox • 12 min read

31 October 2026

Florist Markup: Start With Overheads, Then Let the Multiplier Fall Out

If you've ever asked whether to charge 2.5x, 3x, or 4x, you're starting from the wrong end. The right multiplier is the result of your shop's overheads, cost of goods, and profit goal, not a guess.

By Florist Toolbox • 6 min read

13 February 2026

What Is the 3:5:8 Rule in Floristry?

The 3:5:8 rule in floristry is a design ratio built on the Fibonacci sequence. Use it to compare proportions, then cost the stem recipe you choose.

By Florist Toolbox • 4 min read

4 February 2026

What to Write on Flower Cards: 50+ Messages for Every Occasion

Stuck on what to write on flower cards? Here are 50+ genuine messages for birthdays, sympathy, thank you, romance and more, plus tips for florists helping customers find the words.

By Florist Toolbox • 6 min read

21 January 2026

Valentine's Day Rose Pricing UK: A Florist's Profit Plan

Plan your Valentine's rose prices from supplier quotes, make-up time and delivery costs. Use a worked dozen-rose example to check your own figures.

By Florist Toolbox • 6 min read

19 January 2026