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Flower Photography Tips for Florists: Better Phone Photos

You do not need an expensive camera to photograph your flowers well. This guide covers lighting, backgrounds, composition, editing apps and Instagram, all shot on a phone.

By Florist Toolbox • 11 min read

Feb 11, 2026

Florist Markup: Start With Overheads, Then Let the Multiplier Fall Out

If you've ever asked whether to charge 2.5x, 3x, or 4x, you're starting from the wrong end. The right multiplier is the result of your shop's overheads, cost of goods, and profit goal, not a guess.

By Florist Toolbox • 5 min read

Feb 13, 2026

What Is the 3:5:8 Rule in Floristry?

The 3:5:8 rule in floristry is a design ratio built on the Fibonacci sequence. It guides stem groupings, height proportions and pricing so every arrangement looks balanced.

By Florist Toolbox • 5 min read

Feb 4, 2026

What to Write on Flower Cards: 50+ Messages for Every Occasion

Stuck on what to write on flower cards? Here are 50+ genuine messages for birthdays, sympathy, thank you, romance and more, plus tips for florists helping customers find the words.

By Florist Toolbox • 6 min read

Jan 21, 2026

Valentine's Day Rose Pricing UK: A Florist's Profit Plan

Two days of Valentine's can bring in 10-15% of your year's takings. Here's how to price red roses around the wholesale spike and keep the profit.

By Florist Toolbox • 5 min read

Jan 19, 2026

Is Flower Delivery Profitable? Work Out Your True Costs

Most florists charge £5 to £8 for delivery, yet a single six-mile round trip costs closer to £14. Here is how to work out what delivery really costs your shop.

By Florist Toolbox • 5 min read

Jan 17, 2026

How to Get More Google Reviews for Your Flower Shop

Most flower shops do great work and ask for reviews too late, or not at all. Here is how to get more Google reviews, when to ask, and how to reply to every one.

By Florist Toolbox • 5 min read

Jan 15, 2026

How To Name Your Bouquets: A Florist's Guide

A good bouquet name does more than label an arrangement. It tells a story, builds your brand, and helps customers find you online.

By Florist Toolbox • 5 min read

Jan 13, 2026

How to Use AI to Save Time in Your Flower Shop

AI will not arrange a hand-tied for you, but it will take the writing and admin off your plate. Here is how florists use it to claw back a few hours every week.

By Florist Toolbox • 5 min read

Jan 11, 2026

Managing Staff Holidays in a Small Florist Business

Managing staff holidays in a small florist team is a real balancing act. A working guide to UK entitlement, fair request systems, peak-period planning, and keeping the shop running.

By Florist Toolbox • 5 min read

Jan 9, 2026

Seasonal Pricing Strategies for UK Florists

Wholesale flower costs swing wildly through the year, yet plenty of florists keep the same price list from January to December. Here is how to set seasonal prices that protect your margin.

By Florist Toolbox • 5 min read

Jan 7, 2026

What to Write on Funeral Flower Cards: Sympathy Messages

What to write on funeral flower cards when the words will not come. Sympathy messages by relationship, plus how florists can help a customer who is struggling.

By Florist Toolbox • 5 min read

Jan 5, 2026