Plus

Know your target markup

Work out the average mark‑up you should aim for to hit your yearly profit — based on real operating costs, COGS and VAT.

How it works

Enter costs → set profit goal → get target mark‑up

1

Enter your costs

Add annual operating costs (rent, wages, utilities) and your annual cost of goods.

  • Works with VAT or without
  • Uses your real costs
  • Link from the Operating Cost tool
Operating costs (annual)
£154,080
COGS (annual)
£296,400
Tip: not sure on operating costs? Work it out here.
2

Set your profit goal

Choose a fixed annual profit or % of total costs. We’ll calculate the average mark‑up to aim for.

  • Aim for a clear target
  • VAT‑aware math
  • Warns on unrealistic goals
Required average mark‑up
3.2×
Based on your costs, VAT and profit goal
3

Reality check

Optionally enter an average order price to see how many sales you’d need to hit your goal.

  • Weekly/monthly targets
  • Warns on unrealistic volumes
  • Helps sizing campaigns

Sales targets

43
per week
187
per month
2,244
per year

What’s inside this calculator

Tools to choose a realistic target mark‑up

Target markup

Works from operating costs + COGS + profit goal to a clear average mark‑up to aim for.

Reverse calculation

Enter a mark‑up to see resulting profit and revenue. Warns on losses or unrealistic numbers.

Sales targets & VAT‑aware

Weekly/monthly sales targets from your average order price. VAT‑aware maths with region defaults.

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