Business Markup Calculator
Work out the average mark-up you need to charge to hit your yearly profit goal, based on your real operating costs, cost of goods and VAT.
How It Works
Enter your costs, set a profit goal, get the mark-up to aim for
Step 1
Enter your costs
Add annual operating costs (rent, wages, utilities) and your annual cost of goods.
- Works with VAT or without
- Uses your real costs
- Link from the Operating Cost tool
Step 2
Set your profit goal
Pick a fixed yearly profit or a percentage of total costs. You get back the average mark-up you need to charge.
- A clear number to aim for
- VAT-aware maths
- Flags goals that do not add up
Step 3
Reality check
Add your average order price to see how many sales you would need to hit that profit goal.
- Weekly and monthly targets
- Flags volumes you cannot realistically hit
- Helps you size a campaign
Sales targets
What's Inside This Calculator
Everything you need to pick a mark-up you can hit
Target markup
Takes your operating costs, cost of goods and profit goal, then gives you the average mark-up to aim for.
Reverse calculation
Enter a mark-up to see the profit and revenue it leaves you. Flags anything that runs at a loss.
Sales targets and VAT-aware
Weekly and monthly sales targets from your average order price, with VAT-aware maths and region defaults.
Frequently Asked Questions
Keep The Pricing Work Connected
Each number feeds the next: overheads, per-arrangement price, printed guides and break-even checks.
Price A Single Arrangement
Build a bouquet from stems, sundries, labour and VAT before you quote.
Print A Workroom Price Guide
Turn your price bands into PDFs the team can follow on the counter.
Check Break-Even Volume
See how many bouquets you need to sell before the week clears its costs.
Read The UK Pricing Guide
Walk through markups, labour, overhead recovery and VAT with worked examples.
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Arrangement Calculator
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Open the toolDozen Red Rose Calculator
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Open the toolWire Service Profitability Analyzer
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Open the toolStop Guessing Your Markup
Join Plus, work out the mark-up that hits your profit goal, and put the same numbers in front of every member of staff.