Business Markup Calculator
Work out the average mark-up you need to charge to hit your yearly profit goal, based on your real operating costs, cost of goods and VAT.
How It Works
Enter your costs, set a profit goal, get the mark-up to aim for
Step 1
Enter Your Costs
Add annual operating costs (rent, wages, utilities) and your annual cost of goods. Enter costs after any VAT you reclaim.
- Works with VAT or without
- Uses your real costs
- Use the Operating Cost tool, then enter its total
Illustrative example: VAT registered, using a 20% VAT rate.
Step 2
Set Your Profit Goal
Pick a fixed yearly profit or a percentage of total costs. You get back the average mark-up you need to charge.
- A clear number to aim for
- VAT-aware maths
- Warnings for very high goals
Step 3
Check Your Sales Target
Add your average customer order price, including VAT if charged, to see how many sales you need to hit that profit goal.
- Weekly and monthly targets
- Warning above 200 sales per week
- Helps you size a campaign
Sales targets at £60 per order, including VAT
What's Inside This Calculator
Everything you need to pick a mark-up you can hit
Target markup
Takes your operating costs, cost of goods and profit goal, then gives you the average mark-up to aim for.
Reverse calculation
Enter a mark-up to see the profit and revenue it leaves you. Flags anything that runs at a loss.
Sales targets and VAT-aware
Weekly and monthly sales targets use your average customer order price. VAT settings start from your business defaults; check the rate before calculating.
Frequently Asked Questions
Keep The Pricing Work Connected
Each number feeds the next: overheads, per-arrangement price, printed guides and break-even checks.
Price A Single Arrangement
Build a bouquet from stems, sundries, labour and VAT before you quote.
Print A Workroom Price Guide
Turn your price bands into PDFs the team can follow on the counter.
Check Break-Even Volume
See how many bouquets you need to sell before the week clears its costs.
Read The UK Pricing Guide
Walk through markups, labour, overhead recovery and VAT with worked examples.
Related Tools
Arrangement Calculator
Price individual arrangements from stem and sundry costs. Choose pre-tax markups, add labour and tax once, then save the exact result.
Open the toolOperating Cost Calculator
Add up rent, wages and other overheads. See annual, monthly, weekly and daily costs, plus a chart of your expenses.
Open the toolDozen Red Rose Calculator
Calculate a dozen-rose selling price from stem costs, foliage, packaging and labour. Set your markups, profit margin and VAT, then check batch sell-through.
Open the toolGuides that go with this tool
How to work the numbers out yourself, with real prices you can copy.
Stop Guessing Your Markup
Work out the markup that hits your profit goal, then price every job from the same number. On Plus, and included with BFA, IoF and GFG membership.