Plus

Business Markup Calculator

Work out the average mark-up you need to charge to hit your yearly profit goal, based on your real operating costs, cost of goods and VAT.

How It Works

Enter your costs, set a profit goal, get the mark-up to aim for

1

Step 1

Enter your costs

Add annual operating costs (rent, wages, utilities) and your annual cost of goods.

  • Works with VAT or without
  • Uses your real costs
  • Link from the Operating Cost tool
Operating costs (annual)
£154,080
COGS (annual)
£296,400
Tip: not sure on operating costs? Work it out here.
2

Step 2

Set your profit goal

Pick a fixed yearly profit or a percentage of total costs. You get back the average mark-up you need to charge.

  • A clear number to aim for
  • VAT-aware maths
  • Flags goals that do not add up
Required average mark‑up
3.2×
Based on your costs, VAT and profit goal
3

Step 3

Reality check

Add your average order price to see how many sales you would need to hit that profit goal.

  • Weekly and monthly targets
  • Flags volumes you cannot realistically hit
  • Helps you size a campaign

Sales targets

43
per week
187
per month
2,244
per year
Work out a realistic average order price with the Arrangement Calculator.

What's Inside This Calculator

Everything you need to pick a mark-up you can hit

Target markup

Takes your operating costs, cost of goods and profit goal, then gives you the average mark-up to aim for.

Reverse calculation

Enter a mark-up to see the profit and revenue it leaves you. Flags anything that runs at a loss.

Sales targets and VAT-aware

Weekly and monthly sales targets from your average order price, with VAT-aware maths and region defaults.

Frequently Asked Questions

Markup is the percentage added to cost. Margin is the percentage of the selling price that is profit. The calculator shows both.
Yes. Set separate markups for flowers, sundries and labour so each category reflects its true cost.
Add a discount scenario and the calculator shows the margin impact before you commit to the offer.
Yes. Export a policy sheet and share it so everyone prices consistently.
You can toggle VAT on or off. When enabled, the calculator separates net and gross figures clearly.

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Wire Service Profitability Analyzer

Model wire service profitability for Interflora, Direct2Florist, FTD and other relay orders with editable membership, contribution and fee inputs.

Stop Guessing Your Markup

Join Plus, work out the mark-up that hits your profit goal, and put the same numbers in front of every member of staff.

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