Dozen Red Rose Calculator
Work out what to charge for a dozen red roses without guessing. Enter your stem cost, foliage and packaging, choose how you cost labour, set your markups and VAT, then see the selling price and an optional batch projection for sell-through.
- Stem cost, foliage and packaging with markup multipliers.
- Labour as a fixed amount, % of material cost, or % of retail.
- VAT on or off with your local rate, plus a batch sell-through projection.
Illustrative UK example
Inputs excluding VAT: 12 stems at £1 each, £2 foliage, £6 fixed labour and no sundries. Rose markup is 2.5×; foliage markup is 2×.
- Marked-up materials + labour
- £40.00
- Profit at 20% margin
- £10.00
- Price before VAT
- £50.00
- VAT at 20%
- £10.00
- Selling price including VAT
- £60.00
Built For The Valentine's Day Rush
Check your rose costs, labour and batch sell-through before setting your prices.
Your rose costs
Enter the wholesale cost per stem. The calculator prices 12 roses with your foliage and sundries.
Batch sell-through
Set a batch size in dozens and compare revenue, costs and profit as fewer dozens sell.
Printable price breakdown
Use Print/Save Report to keep a copy of your costs, settings and calculated selling price.
How The Dozen Red Rose Calculator Works
From your real costs to a VAT-aware selling price, plus an optional batch projection.
Step 1
Enter your costs
Enter one cost per rose stem, the foliage cost per dozen and any packaging or sundries.
- Use the stem price from your supplier
- Itemise sundries with a cost per unit
- 12 stems per dozen handled for you
Step 2
Set markup, labour and VAT
Set your markups and labour method, choose a profit margin, then add VAT if you charge it.
- Set markup multipliers for roses and sundries
- Labour as a fixed amount, % of material, or % of retail
- Optional profit margin and VAT at your entered rate
Step 3
Project batch sell-through
See your selling price, then model a whole batch to spot thin pricing before peak week.
- Optional batch size in dozens
- Summary by sell rate (100% down to 50%)
- Spot thin pricing before peak week
Frequently Asked Questions
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Ready To Price Your Dozen Red Roses?
Use it alongside the Arrangement Calculator and the Valentine’s Profit Analyser.