Red Rose Profit Analyzer
Model red rose profitability during peak trading periods — accounting for wholesale price swings, wastage, and bundle promotions.
Valentine's pricing toolkit
Dozen Red Rose Calculator — price without guesswork
Enter stem costs, foliage and packaging, choose labour method, set markups and VAT. Get an accurate selling price and optional batch projection for sell‑through.
- ✓ Stem cost, foliage and packaging with markup multipliers.
- ✓ Labour as fixed, % of material cost, or % of retail.
- ✓ VAT on/off with regional rate and batch sell‑through projection.
Example output
- Wholesale cost (12 premium stems)
- £32.40
- Packaging & delivery
- £6.50
- Labour allowance
- £9.60
- Selling price
- £74.95
- Stem count value (flower cost)
- £48.00
Built specifically for Valentines Day floristry
Handle premium pricing, labour spikes, and upsells without spreadsheets.
Premium stem counts
Work with long-stem, Ecuadorian, or Dutch roses and still hit your target margin.
Upsell planning
Add chocolates, vases, and delivery tiers to see the impact before peak week arrives.
Staff-ready PDFs
Print designer checklists so seasonal staff follow the same flower value you do.
How the Dozen Red Rose Calculator works
From real costs to a VAT‑aware selling price — plus an optional batch projection.
1
Step 1
Enter your costs
Add your rose stem cost, packaging, delivery, and labour assumptions for accurate pricing.
- Supports multiple suppliers and grades
- Itemise sundries with cost per unit
- 12 stems per dozen handled automatically
2
Step 2
Choose markup, labour, VAT
Configure your pricing strategy with flexible markup multipliers and labour calculation methods.
- Set markup multipliers for roses and sundries
- Fixed, % of material, or % of retail labour
- VAT‑aware price with regional rate
3
Step 3
Project batch sell‑through
See the recommended selling price and model batch projections to spot risky pricing before peak week.
- Optional batch size in dozens
- Summary by sell rate (100% → 50%)
- Spot risky pricing before peak week
Want to compare price points? Open the Red Rose Profit Analyzer.
Frequently Asked Questions
Yes. Select standard, premium or luxury grade and the calculator adjusts costs and suggested retail price accordingly.
Yes. Add wrapping materials, ribbon, box costs and labour time for a complete cost picture.
No. Use it year-round for anniversary dozens, funeral tributes or any red rose bundle you sell.
Yes. Export a designer sheet with price, stem value and assembly notes so seasonal staff can follow it.
The calculator is designed for UK florists using GBP, but you can enter costs in any currency.
Related tools
Arrangement Calculator
Price individual arrangements with live stem and sundry costs, markups, labour, and VAT so every quote protects your margin.
Business Markup Calculator
Set default markups for flowers, sundries and labour — model promotions, discounts and seasonal offers to see the margin impact instantly.
Bouquet Name Generator
AI-crafted bouquet names tuned for weddings, sympathy, seasonal campaigns, and everyday ranges — ready to paste into your website and socials.
Ready to use the Dozen Red Rose Calculator?
Use it alongside our Arrangement Calculator and Valentine’s Profit Analyzer.
Built by working florists · This Valentine’s tool is listed as available