Red Rose Profit Analyzer
Model red rose profitability during peak trading periods, accounting for wholesale price swings, wastage, and bundle promotions.
Valentine's pricing toolkit
Dozen Red Rose Calculator
Work out what to charge for a dozen red roses without guessing. Enter your stem cost, foliage and packaging, choose how you cost labour, set your markups and VAT, then see the selling price and an optional batch projection for sell-through.
- Stem cost, foliage and packaging with markup multipliers.
- Labour as a fixed amount, % of material cost, or % of retail.
- VAT on or off with your local rate, plus a batch sell-through projection.
Example output
- Wholesale cost (12 premium stems)
- £32.40
- Packaging & delivery
- £6.50
- Labour allowance
- £9.60
- Selling price
- £74.95
- Stem count value (flower cost)
- £48.00
Built For The Valentine's Day Rush
Handle premium pricing, labour spikes and upsells without a spreadsheet.
Premium stem counts
Work with long-stem, Ecuadorian or Dutch roses and still hit your target margin.
Upsell planning
Add chocolates, vases and delivery tiers to see the difference before peak week lands.
Staff-ready PDFs
Print designer checklists so seasonal staff cost roses the same way you do.
How The Dozen Red Rose Calculator Works
From your real costs to a VAT-aware selling price, plus an optional batch projection.
1
Step 1
Enter your costs
Add your rose stem cost, packaging, delivery and a labour allowance, the way you really buy.
- Works with more than one supplier and grade
- Itemise sundries with a cost per unit
- 12 stems per dozen handled for you
2
Step 2
Set markup, labour and VAT
Set how you mark up and how you cost labour, then add VAT if you charge it.
- Set markup multipliers for roses and sundries
- Labour as a fixed amount, % of material, or % of retail
- VAT-aware price using your local rate
3
Step 3
Project batch sell-through
See your selling price, then model a whole batch to spot thin pricing before peak week.
- Optional batch size in dozens
- Summary by sell rate (100% down to 50%)
- Spot thin pricing before peak week
Pricing other bouquets too? Cost them the same way with the free Arrangement Calculator. Want to compare a few price points side by side? Open the Red Rose Profit Analyzer.
Frequently Asked Questions
Yes. Select standard, premium or luxury grade and the calculator adjusts costs and suggested retail price accordingly.
Yes. Add wrapping materials, ribbon, box costs and labour time for a complete cost picture.
No. Use it year-round for anniversary dozens, funeral tributes or any red rose bundle you sell.
Yes. Export a designer sheet with price, stem value and assembly notes so seasonal staff can follow it.
The calculator is designed for UK florists using GBP, but you can enter costs in any currency.
Related tools
Arrangement Calculator
Price individual arrangements with live stem and sundry costs, markups, labour, and VAT so every quote protects your margin.
Business Markup Calculator
Set default markups for flowers, sundries and labour. Model promotions, discounts and seasonal offers to see the margin impact on every order.
Flower Bouquet Name Generator | Florist Toolbox
Flower bouquet name generator for florists. AI names for weddings, sympathy and seasonal ranges, ready to paste onto your website and socials. Free.
Ready To Price Your Dozen Red Roses?
Use it alongside the Arrangement Calculator and the Valentine’s Profit Analyzer.
Built by working florists · This Valentine’s tool is listed as available