Dozen Red Rose Profit Calculator For Florists
See the real profit on every dozen red roses before peak. Enter your costs per dozen, VAT rate and relay fees, then add the prices you want to charge. Compare profit across Standard VAT, Flat Rate and Relay side by side, so you set prices that hold your margin.
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- Standard VAT: profit after removing VAT from price and subtracting costs.
- Flat Rate: price minus goods including purchase VAT, labour and flat-rate VAT payable.
- Relay: profit for your selected VAT treatment minus percentage and fixed fees.
Profit preview at £60 per dozen
- Standard VAT at 20%
- £22.00
- Flat Rate at 7.5%
- £23.90
- Relay with Standard VAT
- £2.00
Example inputs: 12 stems at £1, £4 foliage, £2 packaging and £10 labour. Goods costs exclude VAT. Purchase VAT is 20%; the relay fee is 30% of the selling price plus £2. Use your own costs and confirmed tax rates.
Compare Prices, Discounts And Delivery Offers
Compare selling prices, a fixed-amount discount, a free item and delivery offers. Use it whenever your rose quote changes, or before Valentine’s and Mother’s Day offers.
Promotion planning
Enter a discount amount or offer free delivery, then compare profit with your baseline.
Free-item comparison
Enter the cost of one free item and compare the offer with and without free delivery.
Delivery comparison
Set your delivery cost and charge. Compare free delivery with the built-in premium option, which adds 2 in your currency.
Answer the Big Valentine’s Questions
Use your real numbers to set prices and policies you can stand behind.
Which price points keep profit healthy?
Test multiple selling prices at once and compare results side by side.
Standard VAT vs Flat Rate
Compare the calculations using your entered VAT rates and the tool’s purchase-VAT assumptions. How the Flat Rate Scheme works is covered in VAT for florists in the UK.
What’s the relay fee impact?
Enter the relay commission % and fixed deductions to see what you take home from each relay order.
Can you afford free delivery?
Enter your delivery cost and charge, then compare free delivery with your baseline. Cost your delivery runs first with the Delivery Profitability Calculator.
Quick decision checklist
- Set one baseline dozen price for each VAT scenario.
- Compare your discount and free-item costs before launching an offer.
- Confirm relay pricing still clears your minimum margin.
How To Use The Profit Analyser
Three steps to Valentine’s prices you can trust.
-
1
Enter real costs per dozen
- Rose stems, foliage, packaging and labour
- Set your Standard VAT rate
-
2
Add Flat Rate & Relay
- Flat Rate scheme % (optional)
- Relay commission % and fixed deductions
-
3
Compare & print
- Set the lowest price, highest price and price step
- Compare Standard VAT, Flat Rate, and Relay profits
- Print/save the report
Frequently Asked Questions
Related Tools
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Calculate a dozen-rose selling price from stem costs, foliage, packaging and labour. Set your markups, profit margin and VAT, then check batch sell-through.
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Open the toolArrangement Calculator
Price individual arrangements from stem and sundry costs. Choose pre-tax markups, add labour and tax once, then save the exact result.
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Turn a written arrangement idea into three private AI reference images in compact, natural and wild styles.
Open the toolGuides that go with this tool
How to work the numbers out yourself, with real prices you can copy.
Plan Profitable Peak Promotions
Use the Red Rose Profit Analyser next to the Dozen Red Rose Calculator to hold your margin before peak week.
Included with Florist Toolbox Plus. Price one dozen for free with the Dozen Red Rose Calculator.