Dozen Red Rose Calculator
Price premium dozen red roses with confidence, accounting for stem grade, packaging, labour, and VAT so every order meets your target margin.
Valentine's pricing, done before peak
See the Real Profit on Every Dozen Red Roses This Valentine's
Enter your costs per dozen, VAT rate and relay fees, then add the prices you want to charge. Compare profit across Standard VAT, Flat Rate and Relay side by side, so you set Valentine's prices that hold your margin.
- Standard VAT: profit after removing VAT from price and subtracting costs.
- Flat Rate scheme: price minus non‑reclaimable input VAT and flat‑rate payable.
- Relay: net receipt after % fee and fixed deductions, minus costs.
Profit preview (example @ £79.95)
- Standard VAT
- £21.60
- Flat Rate (12.5%)
- £19.30
- Relay (33.3% + £1.50)
- £14.85
Figures for illustration only. Enter your own costs and rates above.
Run Every Valentine’s Scenario Before Peak Week
Price rises, bundles, loyalty discounts and delivery tiers, all in one view.
Promotion planning
See the profit impact when you run 10% off, free delivery, or a bundle offer.
Bundle builder
Pair roses with chocolates, candles or teddy bears and see what the bundle adds to profit.
Capacity awareness
Factor in labour time and delivery limits so you don't overpromise on the day.
Answer the Big Valentine’s Questions
Use your real numbers to set prices and policies you can stand behind.
Which price points keep profit healthy?
Test multiple selling prices at once and compare results side by side.
Standard VAT vs Flat Rate
See the difference when input VAT is non‑reclaimable and a flat-rate is payable.
What’s the relay fee impact?
Model % commission and fixed deductions to understand net receipts.
Quick decision checklist
- Set one baseline dozen price for each VAT scenario.
- Stress-test two bundle options before promotion launch.
- Confirm relay pricing still clears your minimum margin.
How to Use the Profit Analyzer
Three steps to Valentine’s prices you can trust.
-
1
Enter real costs per dozen
- Rose stems, foliage, packaging and labour
- Set your Standard VAT rate
-
2
Add Flat Rate & Relay
- Flat Rate scheme % (optional)
- Relay commission % and fixed deductions
-
3
Compare & print
- Enter multiple target prices
- Compare Standard VAT, Flat Rate, and Relay profits
- Print/save the report
Frequently Asked Questions
The calculator prices a single dozen. The profit analyzer models promotions, bundles and wastage across an entire peak period.
Yes. Adjust wholesale prices, wastage rates and bundle offers to see how each scenario affects your overall profit.
Yes. Set a spoilage percentage and the analyzer shows the real margin after unsold stems are written off.
Yes. Add standard and premium delivery options to see how each affects the margin on a dozen.
Yes. Export the analysis so FOH, designers and marketing all work from the same numbers.
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Arrangement Calculator
Price individual arrangements with live stem and sundry costs, markups, labour, and VAT so every quote protects your margin.
Bouquet Inspiration Generator
Create inspiration briefs with colour palettes, flower mixes and style notes, perfect for new ranges, weddings and campaigns.
Plan Profitable Valentine’s Promotions
Use the Red Rose Profit Analyzer next to the Dozen Red Rose Calculator to hold your margin before peak week.
Built by working florists · This Valentine’s tool is listed as available