Why Every Florist Needs a Proper Toolkit
Running a flower shop is creative work, but the business behind the blooms is built on numbers. How much should you charge for a funeral letter tribute? Is your delivery service actually profitable? What does that new Saturday assistant really cost once you factor in employer National Insurance and pension contributions?
Most florists start out pricing by instinct and adjusting when something feels wrong. That approach works until it does not — and by then the damage is done. Margins have been eroded, costs have crept up, and there is nothing left at the end of the month to show for sixty-hour weeks.
Florist Toolbox was built to change that. Every calculator and tool on this site is free to use, designed specifically for UK floristry businesses, and created by people who understand the realities of running a flower shop. No generic business templates, no American tax assumptions, no trial periods. Just practical tools that help you make better decisions.
This page is your complete guide to all 21 tools available on the site.
Pricing and Costing Tools
Arrangement Calculator
The Arrangement Calculator is the core tool on Florist Toolbox. Build a recipe by adding individual flowers, foliage, and sundries with their wholesale costs. Set your markup, and the calculator works out your retail price instantly. You can save recipes, compare different markup levels, and create consistent pricing across your entire range.
Business Markup Calculator
What markup multiplier should you actually be using? The Business Markup Calculator helps you work backwards from your desired profit margin to find the right multiplier for your specific circumstances. Input your overheads and target profit, and it shows you the minimum markup needed to keep your business healthy.
Cost Evaluation Calculator
The Cost Evaluation Calculator takes a broader view of your costs. Rather than focusing on a single arrangement, it helps you evaluate overall product costs against your pricing to identify where money is being lost.
Bouquet Sales Break-Even Calculator
How many bouquets do you need to sell each week before you start making a profit? The Break-Even Calculator answers that question clearly. Input your fixed costs, average bouquet price, and average cost per bouquet, and it shows your break-even point in both units and revenue.
Employment and Business Management Tools
True Cost of Employment Calculator
An employee on twelve pounds an hour does not cost you twelve pounds an hour. The True Cost of Employment Calculator reveals the real figure by factoring in employer National Insurance contributions, workplace pension, holiday pay, and other statutory costs.
Operating Cost Calculator
The Operating Cost Calculator maps out every cost in your business in one place. Rent, business rates, utilities, insurance, vehicle costs, stock, wages, subscriptions — it captures the lot. The result is a clear monthly and annual picture of your overheads, along with the daily revenue target you need to hit to break even.
Tax Reserve Calculator
The Tax Reserve Calculator tells you how much to set aside for VAT, corporation tax, or income tax each period. It prevents the nasty surprise of an unexpected tax bill by helping you build a consistent saving habit throughout the year.
Staff Holiday Manager
Coordinating holidays across a small team is a familiar headache. The Staff Holiday Manager tracks entitlements, records approved time off, and helps you make sure you always have enough cover on the shop floor.
Specialist Calculators
Tribute Calculator
Pricing funeral tributes consistently is one of the trickiest jobs in floristry. The Tribute Calculator handles letter tributes, shaped tributes, and sprays. Select the frame type and size, choose your flower style, add edging and accessories, and get an accurate price that genuinely covers your time and materials.
Dozen Red Rose Calculator
Red roses are a floristry staple, but wholesale costs swing dramatically between January and March. The Dozen Red Rose Calculator lets you input your current wholesale cost per stem and instantly see what you should charge at various markup levels.
Red Rose Profit Analyzer
The Red Rose Profit Analyzer lets you model different scenarios — varying wholesale costs, order volumes, and retail price points — to forecast your total Valentine's profit before you place a single order with the wholesaler.
Delivery Profitability Calculator
Is your delivery service actually making you money? The Delivery Profitability Calculator breaks down the true cost of each delivery run, including fuel, driver time, vehicle wear, and packaging.
Creative and Marketing Tools
Bouquet Inspiration Generator
Stuck in a creative rut? The Bouquet Inspiration Generator suggests colour palettes, flower combinations, and style directions to get your imagination moving.
Bouquet Name Generator
A great bouquet deserves a great name. The Bouquet Name Generator creates elegant, memorable names for your arrangements based on the flowers used, the colour palette, and the mood you want to convey.
Bouquet Name Ideas
If you prefer to browse rather than generate, the Bouquet Name Ideas page offers a curated library of naming inspiration organised by style, season, and occasion.
Card Message Generator
When a customer stands at the counter saying "I don't know what to write," the Card Message Generator saves the day. It creates thoughtful, personalised card messages based on the occasion and the relationship between sender and recipient.
AI Chat Prompts
The AI Chat Prompts tool provides ready-made prompts tailored to floristry tasks — from writing product descriptions and social media captions to brainstorming workshop ideas and drafting customer emails.
Hashtag Generator
Good hashtags help your work reach the right audience on Instagram and TikTok. The Hashtag Generator produces relevant, targeted hashtag sets for your posts based on the type of arrangement, the occasion, and your location.
URL Shortener
The URL Shortener creates compact links that look tidy on business cards, flyers, and social media bios.
Start Using These Tools Today
All 21 tools on Florist Toolbox are completely free. There are no hidden charges, no sign-up walls for basic features, and no trial periods that expire. They are built for florists by people who understand the trade. Visit the full tools directory to explore everything in one place.
