Who he is
Morgan-Douglas Nuth is a UK florist with more than 30 years in floristry retail. He owned shops and a flower school in Royal Ascot and ran two locations in London before selling the businesses at the start of 2024 to focus on the wider trade.
He now runs MDN Florist Business Consultancy from Ascot, working with shops, growers and the floral industry rather than serving customers from his own counter.
What he does
He trains florists on sales and runs business consultancy covering the parts of a shop that decide whether it pays: pricing strategy, operations, branding, visual merchandising and customer service.
His sales training is built on rapport, not hard-sell. The idea is to lift average order value by serving the customer well, not by pushing.
Where you'll see him
Nuth is a Director of Floral Fundamentals, the international platform that connects growers and florists. He hosts the Flower Circus online show, is an ambassador for National Florist Day, and is a partner of the Good Florist Guide.
He also hosts and demonstrates at large events worldwide. His credits include the Florint World Cup in The Hague and the Singapore Garden Festival's Floral Windows to the World competition.
Who he helps
His work suits independent florists, floral clubs, colleges, NAFAS members and corporate teams. Sessions run from one-to-one consultancy through to group demonstrations and workshops, for everyone from beginners to established shops.
Services and programmes
Training and consultancy
- Florist sales training built on rapport, aimed at lifting average order value without hard-sell
- Business consultancy across pricing, operations, branding, visual merchandising and customer service
- One-to-one coaching and mentoring for shop owners and their teams
- Help with product development
Demonstrations, workshops and hosting
- Floral demonstrations and hands-on workshops for shops, floral clubs, colleges, NAFAS members and corporate teams
- Talks for colleges and institutions
- Hosting and emceeing for competitions and industry events, in the UK and internationally