Dozen Red Rose Calculator
Price premium dozen red roses with confidence — accounting for stem grade, packaging, labour, and VAT so every order meets your target margin.
Valentine's profitability control
See the real profit impact of every Valentine's offer
Enter costs per dozen, VAT rates, and relay fees, then add target selling prices. Instantly compare profits for Standard VAT, Flat Rate, and Relay to choose prices that protect margin.
- ✓ Standard VAT: profit after removing VAT from price and subtracting costs.
- ✓ Flat Rate scheme: price minus non‑reclaimable input VAT and flat‑rate payable.
- ✓ Relay: net receipt after % fee and fixed deductions, minus costs.
Profit preview (example @ £79.95)
- Standard VAT
- £21.60
- Flat Rate (12.5%)
- £19.30
- Relay (33.3% + £1.50)
- £14.85
Figures for illustration only — enter your own costs and rates above.
Run every Valentine’s scenario before peak week
Price rises, bundles, loyalty discounts, and delivery tiers—all in one view.
Promotion planning
See profit impact when you run 10% off, free delivery, or bundle incentives.
Bundle builder
Combine roses with chocolates, candles, or teddy bears and track the uplift.
Capacity awareness
Factor labour time and delivery constraints so you don't overpromise.
Answer the big Valentine’s questions
Use real numbers to set confident prices and policies.
Which price points keep profit healthy?
Test multiple selling prices at once and compare results side by side.
Standard VAT vs Flat Rate
See the difference when input VAT is non‑reclaimable and a flat-rate is payable.
What’s the relay fee impact?
Model % commission and fixed deductions to understand net receipts.
Quick decision checklist
- Set one baseline dozen price for each VAT scenario.
- Stress-test two bundle options before promotion launch.
- Confirm relay pricing still clears your minimum margin.
How to use the Profit Analyzer
Three quick steps to confident Valentine’s pricing.
-
1
Enter real costs per dozen
- Rose stems, foliage, packaging and labour
- Set your Standard VAT rate
-
2
Add Flat Rate & Relay
- Flat Rate scheme % (optional)
- Relay commission % and fixed deductions
-
3
Compare & print
- Enter multiple target prices
- Compare Standard VAT, Flat Rate, and Relay profits
- Print/save the report
Frequently Asked Questions
The calculator prices a single dozen. The profit analyzer models promotions, bundles and wastage across an entire peak period.
Yes. Adjust wholesale prices, wastage rates and bundle offers to see how each scenario affects your overall profit.
Yes. Set a spoilage percentage and the analyzer shows the real margin after unsold stems are written off.
Yes. Add standard and premium delivery options to see how each affects the margin on a dozen.
Yes. Export the analysis so FOH, designers and marketing all work from the same numbers.
Related tools
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Arrangement Calculator
Price individual arrangements with live stem and sundry costs, markups, labour, and VAT so every quote protects your margin.
Bouquet Inspiration Generator
Create inspiration briefs with colour palettes, flower mixes and style notes — perfect for new ranges, weddings and campaigns.
Plan profitable Valentines promotions
Use the Red Rose Profit Analyzer alongside our Arrangement Calculator to protect margin before peak week.
Built by working florists · This Valentine’s tool is listed as available