Why Every Flower Shop Needs a Price List
Customers want to see prices before they commit, but not everyone is comfortable asking out loud. A well-designed price list removes that barrier, gives walk-in customers confidence to browse without pressure, helps your team quote consistently, and positions your shop as professional. It also saves you time — instead of answering the same questions twenty times a day, you hand over a sheet and let customers browse at their own pace.
What to Include
Bouquet Sizes and Prices
Present your core range as clearly named size tiers. Customers find it easier to choose from defined options than an open-ended “how much do you want to spend?” conversation.
| Size | Typical Stem Count | Price |
|---|---|---|
| Petite | 12-15 | £30 |
| Standard | 18-22 | £45 |
| Luxury | 25-30 | £65 |
| Premium | 35+ | £85 |
Include a brief description of what each tier looks like so customers can picture the product without needing a photo for every option.
Add-Ons and Extras
Vases, chocolates, balloons, hat box presentation, gift bags, delivery charges, and card messages should all be listed clearly with prices. These are high-margin items that customers will happily add once they see the options. A £6 box of chocolates or £12 ceramic vase can add 15% to 25% to an average order.
Tribute and Funeral Pricing
Funeral pricing deserves its own section or separate sheet. Include per-letter pricing for word tributes, named shapes (hearts, crosses, cushions) with sizes and prices, sprays and sheaves, and casket arrangements. Funeral directors appreciate a clean, printed sheet they can share with bereaved families. Use the Arrangement Calculator to build standardised recipes behind each price point.
Seasonal Collections
If you offer Valentine’s Day, Mother’s Day, or Christmas ranges, include these as separate inserts rather than cluttering your core list. This means you can update seasonal pricing without reprinting the entire document.
Design Tips
Your price list is a piece of marketing material — it represents your brand every time someone picks it up.
- Clean layout with clear headings, consistent spacing, and plenty of white space
- Brand colours and logo prominently placed to reinforce your identity
- High-quality photos that accurately represent each tier
- Readable fonts at a minimum of 11 to 12 point body text
- Laminate counter copies for durability — replace them when they look tatty
- Contact details on every sheet — phone, website, social media, and address
Digital Versus Printed
You need both formats. Printed copies are essential for the shop counter, funeral directors, and walk-in customers. A PDF version is equally important for email enquiries, your website, event proposals, and Facebook messages.
Save your master design in an editable format (Canva works well for non-designers) so you can update prices without starting from scratch each time.
Adding QR Codes
A small QR code on your printed price list can link directly to your online ordering page or a tool like the Arrangement Calculator, letting customers explore custom pricing on their phone while standing in your shop. QR codes are free to generate and increasingly familiar to customers of all ages.
How Often to Update
Review your prices at least quarterly using the Business Markup Calculator to check that markups still cover your current wholesale costs and overheads. Wholesale prices shift with the seasons, energy costs change, and the minimum wage rises annually.
Always include a date or version number in the footer (for example, “Prices valid from January 2026”). This avoids confusion when old copies surface and ensures funeral directors always quote from your current sheet.
Getting Started
The Arrangement Calculator helps you build accurate, repeatable prices for every sheet you publish, so your printed list stays profitable as wholesale costs change.
