Delivery Profitability
Price delivery properly by understanding the true cost per drop — fuel, driver labour, vehicle wear and fixed overheads for every zone.
Wire service analysis tool
Wire Service Profitability Analyzer
Profitability analysis of Interflora, Direct2Florist, FTD, and relay orders after all commissions and fees.
How wire service fees work
Commission, per-order fees and monthly memberships vary significantly between providers.
| Service | Commission | Keeps delivery fee? | Monthly fee |
|---|---|---|---|
| Interflora | 30% | No | £40.00 |
| Direct2Florist | 10% | Yes | £17.00 |
| FTD | 27% | No | $200.00 |
| Teleflora | 27% | No | $150.00 |
Default rates shown are indicative examples and may differ by tier, contract and date.
Defaults last reviewed: 20 Feb 2026.
Always confirm your current agreement.
Are Your Wire Orders Actually Making Money?
Commissions, per-order fees, monthly memberships and delivery costs you absorb can quietly consume 30-50% of every relay order.
Multiple Fee Layers
Commission is one of several costs. Per-order relay fees, monthly memberships and technology charges all contribute to the total cost of each wire order.
Delivery Fee Handling
The customer pays for delivery, but some wire services retain the delivery fee rather than passing it to the florist. You still bear the cost of the van, fuel and driver time.
Understanding Opportunity Cost
Wire orders and direct sales have different profit margins. Comparing them side by side helps you understand the difference and make informed decisions about your order mix.
How the Wire Service Profitability Analyzer Works
Three steps to see the numbers behind your relay orders.
1
Step 1
Choose Your Wire Service
Select from pre-loaded profiles for Interflora, Direct2Florist, FTD, Teleflora, BloomNet and more. Commission rates, per-order fees and monthly memberships are pre-filled with standard defaults.
- Pre-loaded fee structures for 8+ services
- GB, IE, and US regions with correct currency
- Every field is fully editable for your negotiated rates
- Custom option for any unlisted service
Service Presets
Interflora
30% commission
Direct2Florist
10% + keeps delivery
FTD
27% + $200/mo
2
Step 2
Enter Your Real Order Costs
Add your actual cost of goods, labour time, delivery costs and overheads. The calculator uses these to work out your true per-order fulfilment cost.
- COGS percentage with industry benchmarks
- Labour cost based on minutes and hourly rate
- True delivery cost (not the customer fee)
- Overhead allocation per order
Your Order Costs
Flowers & sundries (30%)
£15.00
Labour (15 mins @ £12/hr)
£3.00
Delivery
£10.00
Packaging + overhead
£9.50
Total cost to fulfil
£37.50
3
Step 3
See Your Profitability Breakdown
Get a clear per-order, monthly and annual breakdown. See the wire service fees, what you keep, and how profits compare to direct orders.
- Traffic light profit/loss indicator per order
- Side-by-side wire vs direct order comparison
- Monthly and annual projections with membership costs
- What-if conversion scenarios
Profit Comparison
Wire order
£2.50
Profit per order
Direct order
£20.00
Profit per order
Difference: £17.50 per order on direct sales
Built for Informed Business Decisions
Clear numbers based on actual wire service fee structures, fully editable to match your terms.
Pre-loaded Fee Structures
Interflora, eFlorist, Direct2Florist, FTD, Teleflora, BloomNet, Lovingly and BloomNation — all with researched default rates.
Fully Editable
Negotiated a better rate? Enter your exact commission, fees and membership costs. Nothing is locked.
Direct Order Comparison
Compare how profits differ when the same order comes through your own website versus a relay network.
Monthly & Annual Projections
Enter your wire order volume and see monthly and annual profit projections including membership costs.
Delivery Fee Transparency
Model whether you keep the full customer delivery charge and add any fixed delivery payout (for example minimum delivery revenue) to match your contract terms.
Instant Results
Every field updates the results in real time. No waiting, no submit button — change a number and see the impact immediately.
When to Use the Wire Service Profitability Analyzer
From annual contract renewals to daily decisions about which orders to accept.
Contract Renewal Decisions
Your wire service contract is up for renewal. Run your actual numbers to see if it's worth staying, switching to a lower-commission service, or investing in your own website instead.
Comparing Multiple Services
Thinking about joining a second wire service or switching providers? Compare fee structures side by side to see which one gives you the best margin.
Understanding Your Order Mix
Share detailed profitability data with your team or accountant. The annual comparison helps you make informed decisions about your order channels.
Negotiating Better Terms
Armed with real numbers, you're in a stronger position to negotiate lower commission rates or reduced monthly fees with your wire service.
Frequently Asked Questions
Interflora, eFlorist, Direct2Florist, FTD, Teleflora, BloomNet, Lovingly and BloomNation, plus a custom option for any other service.
Defaults are indicative examples and can change by contract, tier, and date. Every field is editable so you can enter your exact current terms from your provider agreement.
Yes. Enter your true delivery cost per order and the calculator factors it into the profitability analysis, including whether the wire service lets you keep the delivery fee.
It calculates what the same order would earn you with zero commission and no wire service fees, so you can see the opportunity cost per order.
Yes. Adjust orders per month to see how monthly membership fees spread across different volumes and affect per-order profit.
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Business Markup Calculator
Set default markups for flowers, sundries and labour — model promotions, discounts and seasonal offers to see the margin impact instantly.
Cost Evaluation Calculator
Work out how many extra bouquets you need to cover a new annual cost — with monthly, weekly, daily and per‑hour sales targets.
Ready to analyze your wire service profitability?
Run the numbers on your relay orders and compare against direct sales.
Built by working florists.