Delivery pricing tool

Delivery Profitability

Price delivery properly by understanding the true cost per drop — fuel, driver labour, vehicle wear and fixed overheads for every zone.

Watch the Delivery Profitability Calculator in action

See how to check whether your delivery fees and routes are profitable.

Zones & cost per drop

See where you make and lose money

Zone Fee Cost/drop Margin
Local (2 mi) £4.95 £3.10 £1.85
Standard (5 mi) £6.95 £6.40 £0.55
Extended (8 mi) £8.95 £9.80 ‑£0.85
Raise extended zone or adjust time windows to protect margin.

Are Your Deliveries Actually Profitable?

Most florists set delivery fees based on what competitors charge or what feels right. But without knowing your true costs, you could be losing money on every drop.

Hidden Costs Add Up

Fuel is obvious, but what about driver NI contributions, vehicle depreciation, insurance per run, failed deliveries, and loading time? These hidden costs can double your true cost per drop.

Free Delivery Gamble

Offering free delivery on orders over £50? Without knowing your cost per drop, you might be giving away more than you think — especially on extended routes.

Peak Week Surprises

Valentine's and Mother's Day bring more deliveries, but also more driver hours, fuel, and wear. If your fees don't scale with demand, peak weeks eat into profit.

Two Modes for Every Situation

Quick mode gives you a fast estimate in seconds. Detailed mode lets you dial in every cost variable for precision pricing.

1

Step 1

Quick Mode: Fast Estimates

Perfect for sanity-checking your current fees or getting a baseline. Enter your delivery fee, driver wage, and deliveries per hour — the calculator handles the rest using smart regional defaults.

  • Get results in under 30 seconds
  • Location presets: city, suburban, or rural
  • Smart defaults for UK, Ireland, and US
  • Instant profit per hour and break-even fee

Quick Mode Inputs

Delivery fee £5.50
Driver wage £12.21/hr
Location type Suburban
Deliveries/hour 2.5
Hours/day 5
Profit per hour £6.42
2

Step 2

Detailed Mode: Full Control

For florists who want precision. Configure every cost variable including owned vs leased vehicles, petrol vs electric, insurance, parking, failed delivery rates, and even carbon offsetting.

  • Run-based model with exact delivery counts
  • Owned or leased vehicle cost structures
  • ICE or electric vehicle calculations
  • Failed delivery rate and retry costs
  • Insurance, parking, and toll allocation

Detailed Cost Breakdown

Driver (wage + loading) £18.32
Fuel (15mi @ 30mpg) £4.50
Vehicle depreciation £1.80
Maintenance £2.25
Insurance allocation £1.62
Failed delivery buffer (6%) £1.71
Total per run £30.20
3

Step 3

Break-even Analysis & Recommendations

See exactly what you need to charge to cover costs, hit your target margin, and project annual profits. Compare your current fee against break-even and recommended prices side by side.

  • Break-even fee calculated automatically
  • Target profit margin slider (5–50%)
  • Annual profit projections
  • Clear warnings when fees are too low

Fee Comparison

Break-even

£4.36

0% margin

Target (20%)

£5.45

£2,340/yr

Your fee

£5.50

20.7% margin

Your fee is above target — projected annual profit: £2,450

Everything You Need to Price Delivery Right

Built with real florist input to handle the nuances of delivery costing across different regions and business models.

Regional Support

UK, Ireland, and US defaults with automatic unit conversion. Miles or kilometres, litres or gallons, pounds or euros — all handled automatically.

Electric Vehicle Support

Running an EV delivery van? Switch to electric mode and enter kWh efficiency and charging costs for accurate calculations.

VAT Handling

VAT-registered? The calculator strips VAT from your delivery fee to show true net revenue. Override rates for different VAT scenarios.

Loading Time Included

Don't forget the time spent loading the van. Include loading minutes per run to capture the true driver cost before wheels turn.

Failed Delivery Buffer

Factor in redelivery attempts. Set a failed delivery rate (5–10% is typical) to ensure fees cover occasional second trips.

Carbon Offsetting

Want to offset your delivery emissions? Add a carbon offset rate per tonne and see the cost rolled into your delivery calculations.

Built-in Sanity Checks

The calculator warns you when inputs don't add up — so you can trust your results.

Average speed too high

~45 mph seems fast for deliveries. Check time or distance inputs.

High deliveries per run

25 deliveries/run is very high. Is this accurate?

Rural delivery rate

4 deliveries/hr is high for rural areas.

Warnings appear automatically when inputs seem unrealistic

When to Use the Delivery Profitability Calculator

From daily sanity checks to annual planning, this tool fits into your workflow wherever delivery pricing matters.

Setting New Delivery Fees

Opening a new shop? Expanding your delivery radius? Use the calculator to set fees that cover costs from day one instead of guessing and adjusting later.

Reviewing Free Delivery Thresholds

Should free delivery kick in at £40 or £60? Run the numbers to see if your average order value actually covers delivery costs at different thresholds.

Peak Week Planning

Valentine's and Mother's Day bring more deliveries but also more costs. Model higher runs per week to see if your fees hold up under peak volume.

Vehicle Change Decisions

Thinking about switching to an EV or upgrading your van? Compare owned vs leased, petrol vs electric to see the impact on cost per delivery.

Frequently Asked Questions

Fuel, driver wages, vehicle wear and tear, insurance and a share of overheads per drop.
Yes. Create radius-based or postcode zones with different fees and see profitability for each.
Yes. Unprofitable routes are flagged so you can adjust fees or minimum order values.
Yes. Model Valentine's or Mother's Day capacity to see how many drops you can handle profitably.

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Wire Service Profitability Analyzer

Profitability analysis of Interflora, Direct2Florist, FTD, and relay orders after all commissions and fees.

Ready to price delivery profitably?

Use it to check whether your delivery fees and routes are profitable before you launch them.

Built by working florists.

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