Plus

Know your target markup

Work out the average mark‑up you should aim for to hit your yearly profit — based on real operating costs, COGS and VAT.

How it works

Enter costs → set profit goal → get target mark‑up

1

Step 1

Enter your costs

Add annual operating costs (rent, wages, utilities) and your annual cost of goods.

  • Works with VAT or without
  • Uses your real costs
  • Link from the Operating Cost tool
Operating costs (annual)
£154,080
COGS (annual)
£296,400
Tip: not sure on operating costs? Work it out here.
2

Step 2

Set your profit goal

Choose a fixed annual profit or % of total costs. We’ll calculate the average mark‑up to aim for.

  • Aim for a clear target
  • VAT‑aware math
  • Warns on unrealistic goals
Required average mark‑up
3.2×
Based on your costs, VAT and profit goal
3

Step 3

Reality check

Optionally enter an average order price to see how many sales you’d need to hit your goal.

  • Weekly/monthly targets
  • Warns on unrealistic volumes
  • Helps sizing campaigns

Sales targets

43
per week
187
per month
2,244
per year

What’s inside this calculator

Tools to choose a realistic target mark‑up

Target markup

Works from operating costs + COGS + profit goal to a clear average mark‑up to aim for.

Reverse calculation

Enter a mark‑up to see resulting profit and revenue. Warns on losses or unrealistic numbers.

Sales targets & VAT‑aware

Weekly/monthly sales targets from your average order price. VAT‑aware maths with region defaults.

Frequently Asked Questions

Markup is the percentage added to cost. Margin is the percentage of the selling price that is profit. The calculator shows both.
Yes. Set separate markups for flowers, sundries and labour so each category reflects its true cost.
Add a discount scenario and the calculator shows the margin impact before you commit to the offer.
Yes. Export a policy sheet and share it so everyone prices consistently.
You can toggle VAT on or off. When enabled, the calculator separates net and gross figures clearly.

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